Brief selection

Interests —

Brand design
Iconography
Publication & editorial
Type design
Web design
Collaboration

1) Form ~ writing

A continuation and development of the collaboration with Max and Yaf from OUGD301. We intend to develop and create a fully functioning typeface based on a predetermined theme which would then be applied to a range of material. This would include a type specimen and accompanying prints / printed material etc. We aim to create 2 typefaces.

- Typography
- Font design
- Publication and layout
- Web design
- Collaboration

2) National Rail rebrand

A selected brief from OUGD301 that me and Luke decided to postpone to the FMP in order to spend a substantial amount of time on the brief itself. We intend to propose a full rebrand of the National Rail, gaining inspiration from the London Underground branding.

- Brand design
- Concept driven
- Extensive rebrand

3) Formula (PPD brief instead?)

Mine and Luke's collaborative practice, we intend to create a brand identity and accompanying promotional material including business cards, letterheads, mail outs, invites, website and so on.

- Brand design
- Business & project management
- Design for print and web
- Advertising

4) BAGD Yearbook pitch

Working in collaboration with Max Gregory, Luke O'Brien, Charlotte Bourke and Yafet Bisrat, we are currently working on putting the boards together based on our chosen concept/s.

- Editorial design
- Type and layout
- Collaboration

5) Nicole Holcroft-Emmess branding (live)

To create a brand identity for 3rd year photographer, Nicole Holcroft-Emmess. Deliverables include logo design and promotional material including CV, business cards, mail outs, web design (tablet and phone friendly) alongside a printed publication showcasing some of her work (yet to be finalised).

- Brand design
- Creative sector
- Interactive media
- Publication design

6) Reel magazine

A continuation of the brief I completed in OUGD301 — I intend on creating another edition of the magazine with a new and more thorough layout and design alongside interactive media including a website and app.

- Interactive media
- Publication design
- Illustration

7) YCN — Lego brief

Create a campaign for the LEGO Brand that distinguishes LEGO from all competitors.

- Advertising (campaign)
- Concept driven, ideas led
- Print and web delivery

8) Insurance centre rebrand

To potentially rebrand and update the brand for the Insurance Centre — a local business offering personalised and catered services to local customers.

- Logo design
- Brand material
- Iconography?
- Web design
- Advertising

9) Book fair (Design a day)

To compile my design a day project into a publication to use as self-promotional material. I could potentially try and sell this at the Leeds Book Fair. This could also be expanded to online media to create a more substantial project.

- Book binding
- Publication design
- Web design

10) Fashion Branding (live)

Logo design, brand material and lookbook design for 3rd year fashion student, Rebekah Hill.

- Logo
- Brand identity
- Web design
- Publication & editorial

11) Collaboration with Steph

Brief yet undecided