Brief 1 - Context - Daniel Hopwood

I came across this identity for Daniel Hopwood, designed by Two Times Elliott. As Nicole is after a simple, wordmark logo, I thought this would be appropriate to use as a reference. The one colour palette, although minimal in its appearance, creates a striking aesthetic. The mark and sans serif type compliments the serif text brilliantly, especially when blind embossed on the business card.

Source: behance.net