Sans serif typeface
Clean structure
Wordmark only
Limited detailing
I collated several sans-serif fonts which I thought were appropriate to the considerations set out by Nicole, looking at Gotham, Apercu, Cubano, Garaje and Franklin Gothic. I looked at various type combinations, either 'Nicole Holcroft Emmess' (+photo) or NHE Photo. I then ruled out the designs which I believed were not as effective as the others, either down purely to aesthetics or whether they'd compliment and balance with her photographs well (lighter weights).
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