Brief 8 - Presentation boards

EOYS by joewarb

Brief 8 - Final invite artwork

Final artwork for the scratch off invite after various amends in regards to the copy —

Brief 8 - Email invites

Development of the e-mail invites using the same design aesthetic as the print and web adverts. Due to the lack of photographic imagery, the clients restrictions on a small file size were achievable. The private view invite has subtle changes in type to differentiate this from the general invitation (below).

Brief 8 - Fold out poster development

Using the previous design we pitched as the basis for the poster, we began to generate some initial designs using the copy provided. It went through a few minor alterations in terms of copy selection, placement and type setting but the general aesthetic was retained. The map was designed by Luke using the same colour palette and type treatment as all of the promotional material.

Once the maps were completed and cropped, these were then added to the fold-out poster. We have treated the two folds to separate the Vernon St content from the Blenheim Walk content. The strapline at the top was also changed from 'The best student art show in town.' to 'Leeds College of Art presents:'.

The copy was again altered and more visual landmarks were added to the map including Leeds City gallery, The Light and the national rail logo for the train station. We also added the key to the map inside the map itself to move it away from the top of the poster.

Brief 8 - Tower poster

Final A0 tower poster design replicating the aesthetic from the other promotional material

Brief 4 - Programme test prints

I printed out a b&w mock-up of the Reel programme publication to check over for any grammatical errors, type-setting issues and print quality. Although fairly pleased with the outcome, there was still a few issues that need resolving — the spacing in regards to the page numbers need altering and I need something on the back of the publication (duplicate logo?).

Brief 4 - Expanding the range

I have started to apply the artwork and identity I had devised to other promotional material to create an extensive brand. The tote bag could be used as a gift for the attendees at the event which includes the film programme and some other hand-outs / gifts. I decided to mock the designs onto a yellow tote bag to ensure brand consistency.

Brief 8 - Print ads

Using the given specifications, we drew up several ideas for the Creative Review and Computer Arts print adverts. The introductory headline "The best student art show in town" was chosen by the client, as well as the two selected ads. We kept visual consistency throughout the ads by ensuring the dates were set in the same font and the contact info aesthetic was retained in both.

Brief 8 - Presentation boards

Final presentation boards for the pitch showing the concept and its application through various materials (with the addition of the physical fold-out poster / flyer design). Ignore the absolute poor quality of the images, not too sure what happened.

Brief 8 - Outside signage

As we couldn't apply the scratch off concept to the exterior signage e.g. the ad tower posters, we decided to use the statement itself and for the outdoor brick feature (in front of the entrance) we could couple this with the statement, "This is just the beginning", to further reiterate the concept — plus, this would make use of the 4 sides of the block. We used similar copy to the initial poster designs / invites we created with the addition of the dates and times, but at the moment, it was just to show the concept.

Brief 8 - Fold out poster

As we wanted to extend the reveal of the "This is not the end" statement, we looked at ways of how this could translate to the fold out poster design. It was required to fold down from A2 to A5 so after various mock ups, tests and wasted paper, we found one we believed communicated the concept the best. Based on the format of the invites, we found we could have the word "END" on the folded down A5 which when opened, would reveal the entire statement, as shown below.

Brief 8 - Scratch off invite

We proposed to use a scratch off overprint within the invite. I found this tutorial (here) which outlined a simple process of how to create the scratch off material by hand — all you needed was metallic ink, washing up liquid and sticky-back plastic.

Brief 8 - Designs

Me and Luke set to work on the development of the designs for the end of year show pitch material. The marketing department wanted to see examples of how the concept would work throughout but particularly the invite and fold out poster. I started to generate initial ideas for a poster to see how this would adapt and translate to other material — focusing moreso on the actual concept and its application.

After reviewing the 'crossed-out-word' ideas, Luke had the idea of using scratch off print which would reveal the reveal phrase and change all meaning of the statement. We played around with the idea of "This is (not) the end" and the word "not" being revealed once the print is scratched off. We also looked at how this word could be 'revealed' through a perforation or covered rubber band. (Some contextual references here).

Brief 8 - EOYS pitch

As me and Luke are setting up a studio when we leave university, we decided to make use of any opportunity available to us so we decided to enter the End of Year Show pitch. We explored a few concepts including —

"We are open" — Using classic open signs and playing on the 'we are' brand concept
"This is not the end"
"This is just the beginning"
"Behind the scenes"
"The end is not the end"