Brief 3 - Presentaiton boards

Brief 3 - Full set

Full Form and writing type specimens and posters, housed in our 'panoply'.

Brief 3 - Panoply packaging

Using GFSmith Pale grey 540gsm stock, I created a simple slip case housing for all the type specimen publications and poster designs. I managed to achieve a fairly neat score simply by cutting into half of the stock — the end result turned out relatively okay, aside from the overlapping of tabs, making the packaging bulge slightly.

Brief 3 - Entire font set

This is our entire font collection as 'Form and writing' including a new specimen created by Max for Matilda — the font created in the last module. We are chuffed with how everything has come together.

Brief 3 - Lucid font set

As part of the typeface set, I now have 3 poster designs, a type specimen publications and several notebooks using an off-cut specimen poster. I used the same colour palette and stock throughout to ensure consistency (within both my own font set and with the Form and writing set).

Brief 3 - Notebooks

As an extension of the form and writing brief, we decided to create some notebook designs which we could ultimately use ourselves or sell on as Form ~ writing. I cut down off-cuts from a poster I designed using my typeface to use as the covers for the notebooks. The inners were made from graph paper and sewn with black thread.

Brief 3 - Type specimen

Brief 3 - Specimen publication

Final specimen publication —
One colour (black) on blue (cover) with pastel blue inners

Brief 3 - Specimen development

Current development of the type specimen publication — we wanted to keep the same format throughout all of our type specimen publications as they will ultimately all be housed under the Form~writing brand. We decided to keep one letter per page (A5) with a different pangram (The quick brown fox... etc) in the centre of the publication to ensure no misalignment with written text.

Oh and I decided to name the font 'Lucid' as it's definition is "Expressed clearly; easy to understand" which is ultimately, what my typeface intends to be — a clean and typeface.

For the back, I emulated the concept of Max's type specimen by having half of a design running over the page and completed on the reverse of the design. I used one of my favourite character, the double-story g, and cropped the letterform in half on the front.

Brief 4 - Poster development

Alongside the A2 poster designs, type specimen publication and other print collateral, we decided to do a set of A3 posters using our individual fonts. As opposed to using standard pangrams (the quick brown fox etc), we wanted to use obscure or lengthy words to showcase the letterforms themselves due to their difficult readability. We decided to stick with one colour plus stock along with the same logo and type placement to ensure consistency between the set of posters, despite using different fonts.

We also thought it'd be interesting to incorporate the phonetic spelling somehow.






As there will be 3 fonts, each designed by the three of us, we thought we could keep a standard format but alternate the stock in which the designs are printed on. We therefore each assigned ourselves a colour (mine being blue) to be used throughout the printed collateral (posters, specimens, notebooks etc).

Brief 4 - Poster content

We began generating some initial ideas for the content of the posters to best showcase our typeface. We initially looked at pangrams and then more obscure and unusual words.

Grumpy wizards make a toxic brew for the jovial queen.

Twelve ziggurats quickly jumped a finch box.

A quick chop jolted my big sexy frozen wives.

When zombies arrive, quickly fax judge Pat.

Vamp fox held quartz duck just by wing.

Public junk dwarves hug my quartz fox.

Fox nymphs grab quick-jived waltz.

The wizard quickly jinxed the gnomes before they vaporized.

Just keep examining every low bid quoted for zinc etchings. (49 letters) (Used in many type specimen books for letterpress printers)

Potential words —

Ziggurats

Discombobulated

Cantankerous

Skedaddle

Bamboozle

Brief 3 - Further poster development

I started to develop and finalise some A2 type specimen poster designs for the Form and writing brief. These focus on the geometry behind the basis of the typeface — the enlarged letterforms in turn create abstract, geometric compositions.

Brief 3 - Poster development

I started to generate some initial type specimen poster ideas using the lowercase font I created. As it is a fairly clinical and stripped back typeface, I wanted the design to replicate this. I initially looked at using the green / turquoise I previously chose due to its clinical connotations (medicine and pharmaceuticals for example) — the colours seem to have turned out more saturated than I intended.

Brief 3 - Initial specimen design

I decided to create a quick test specimen publication for my typeface. Due to the simple form of the font, I wanted to focus on certain characteristics of the letterforms. I therefore enlarged each letter and extended these outside of the margins — although not very well informed and developed, it has given me a starting point for the final specimen.