Brief 8 - Fold out poster development

Using the previous design we pitched as the basis for the poster, we began to generate some initial designs using the copy provided. It went through a few minor alterations in terms of copy selection, placement and type setting but the general aesthetic was retained. The map was designed by Luke using the same colour palette and type treatment as all of the promotional material.

Once the maps were completed and cropped, these were then added to the fold-out poster. We have treated the two folds to separate the Vernon St content from the Blenheim Walk content. The strapline at the top was also changed from 'The best student art show in town.' to 'Leeds College of Art presents:'.

The copy was again altered and more visual landmarks were added to the map including Leeds City gallery, The Light and the national rail logo for the train station. We also added the key to the map inside the map itself to move it away from the top of the poster.