Brief 4 - Reels

As the name of the festival is Reel (or Real), I wanted to look at how I could incorporate film or camera reels into the brand and promotional material as reference to the name itself. I initially looked at how film reels or the canisters they are wrapped around could form the tickets (or dispenser) to the festival —

I could potentially use carnival style tickets for entry — when arriving at the venue, the visitor could collect a ticket which would entitle them to a drink, for example, or the screening of a film.

I then looked at ticket delivery and what could make the event more unique. I thought I could send the attendees a 35mm film reel / canister with the ticket rolled up inside, much like a reel itself. The recipient could then pull out the ticket like a scroll, revealing the times and details of the event. I eventually bought some reloadable film cassettes as opposed to canisters.