Brief 8 - Outside signage

As we couldn't apply the scratch off concept to the exterior signage e.g. the ad tower posters, we decided to use the statement itself and for the outdoor brick feature (in front of the entrance) we could couple this with the statement, "This is just the beginning", to further reiterate the concept — plus, this would make use of the 4 sides of the block. We used similar copy to the initial poster designs / invites we created with the addition of the dates and times, but at the moment, it was just to show the concept.