Brief 8 - Fold out poster

As we wanted to extend the reveal of the "This is not the end" statement, we looked at ways of how this could translate to the fold out poster design. It was required to fold down from A2 to A5 so after various mock ups, tests and wasted paper, we found one we believed communicated the concept the best. Based on the format of the invites, we found we could have the word "END" on the folded down A5 which when opened, would reveal the entire statement, as shown below.