Brief 8 - Designs

Me and Luke set to work on the development of the designs for the end of year show pitch material. The marketing department wanted to see examples of how the concept would work throughout but particularly the invite and fold out poster. I started to generate initial ideas for a poster to see how this would adapt and translate to other material — focusing moreso on the actual concept and its application.

After reviewing the 'crossed-out-word' ideas, Luke had the idea of using scratch off print which would reveal the reveal phrase and change all meaning of the statement. We played around with the idea of "This is (not) the end" and the word "not" being revealed once the print is scratched off. We also looked at how this word could be 'revealed' through a perforation or covered rubber band. (Some contextual references here).