The National Rail brief is one that me and Luke were originally going to complete during OUGD301 but due to other projects arising, we decided to postpone it to FMP to ensure we spend a substantial amount of time on completing the project. The brief will be a great way of exploring brand development through a conceptual and ideas-led direction whilst also acting as promotional material for our collaborative practice.
Why I have chosen the brief —
Collaboration - Working with Luke within our collaborative practice
Promotional piece - We hope to use this project as a way of promoting ourselves
Research driven - A lot of research will need to be undertaken to ensure clarity
Branding project - Branding is my primary interest in design
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