As part of a personal design a day project, I designed a simple font called Sasquatch (below). I decided I could utilise this within the branding for Nicole but the extended horizontal bars of the A, E and H didn't seem to fit with the aesthetic and look she described (a clinical, stripped back approach). I removed these and looked at a different weight to then show Nicole, along with the other ideas, to hear her opinion.
She was particularly fond of the lighter version of the pre-made font (above) due to its simplistic and stripped back aesthetic. She preferred the lighter weight as the other seemed too imposing and may contrast too much with her style of photography.
I then altered some of the letterforms to create a visual balance —
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