Brief 2 - Context - Cotton Love

Cotton Love are an independent clothing store selling original and vintage pieces. Founded devised this identity for the brand, using a stripped back aesthetic in the form of a simple wordmark. Their reasoning behind the the altered T letterforms was to reinforce the notion of pure and simple functionality — removing unnecessary detailing. The muted colour scheme used within the branding compliments the mark brilliantly.

Source: wearefounded.com