Friday, 11 January 2013

Brief 1 - Initial meeting

Today I met up with Coley to discuss how she envisioned her brand to look and what needed to be considered within the design. It was clear we both had a similar direction in terms of design aesthetics, notes of which are below. She has asked for a complete brand identity consisting of a logo design, business card, letterhead and website alongside a professionally printed publication featuring her work completed during the FMP.

Notes —

Name - Nicole Holcroft-Emmess Photo / NHE
Domains - nhephoto.com AND nicoleholcroftemmess.com

Approach —
Simple
Clean
Contemporary
Modern
Black and white
Sans serif type
Bold / striking

Deliverables include —
Brand identity
Business card
CV design
Website (iPad and iPhone friendly)
Letterhead and stationery
Magazine (cover - gloss, inside - satin)

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