Brief 2 - Context - Milieu

Studio Hiho devised the brand identity for Milieu — a property developer with an "emphasis on creating spaces of influence". The juxtaposition of the box board and premium stocks is intended to reference the nature of their work — deriving inspiration from the buildings themselves. The relationship between inside and outside is also referenced within the branding. Due to the stripped back aesthetic and contemporary design style, I think it would be useful to approach the Rebekah Hill branding in the same format; looking at how the choice of stocks can evoke a certain message and how it compliments the design itself.

Source: studiohiho.com