The Insurance Centre is a family (my family) run business that require an updated brand re-design. Their current identity is fairly outdated and has been in existence for over 10 years. The rebrand needs to ultimately reflect their brand core values — friendly, personalised and unbiased service.
Why I chose this brief —
Rebrand - Brand awareness (research driven)
Corporate Identity - Opportunity to experiment with brand design in a more corporate sector
Web delivery - Interactive media is an area of design I want to explore more
Live project - Opportunity to see my work in a real environment
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