Tuesday, 5 March 2013

Brief 2 - Brand development

I am starting to investigate more ways of applying the brand mark / logo I devised to create a coherent and consistent identity. I looked at how I could form a pattern from the mark as a reference to Rebekah's products — these could then be laser cut or embossed to create a tactile aesthetic.








After speaking to Andy, he pointed out that the original pattern almost looked like the threading you would typically see on fabric. My immediate thought was hessian due to the loose nature of the material. The pattern could be embossed onto the brand stationery, for example (business cards, mailers etc).



No comments:

Post a Comment