Using the typeface I selected for the brand (Gotham), I set about creating the half page yellow inserts which described the garments on show. I used a simply format to ensure the text did not distract from the photographs. I chose half-pages as it offered a glimpse of the clothing / photographs behind.
Thursday, 23 May 2013
Tuesday, 21 May 2013
Brief 2 - Revised concertina artwork
To account for binding, I have decided to add an extra 20mm to the left margin which, due to the size, meant the entire concertina artwork had to be re-sized to fit an A3 page —
Brief 2 - Binding
After a discussion with Rebekah regarding the publication, we have decided to settle on a metal fastener bind. Due to the complication of the concertina pull-outs, this was the most logical and inexpensive way of binding the content — just one hole punch is needed — and as it is not intended to be read as a typical book (due to the pull outs) we didn't need to worry about how secure the bind is (excuse the poor mock up)
Brief 4 - Name badge development
As an extension of the brief, I decided to devise some name badges which the press, staff and speakers could wear. Using the brand guidelines I set and the chosen colour palette, I devised several ideas —
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