Brief 1 - Context - Tom Solo branding

Mash Creative devised the following identity for Tom Solo, a photographer based in Frankfurt, Germany. He required a versatile and simple identity that could be applied to a range of print (and web) collateral. The circular device is intended to imitate the viewfinder of a camera and the bronze colour palette was used to convey a sense of quality. The minimal identity combined with a rich colour scheme creates an engaging aesthetic. The use of blind embossing only highlights this subtlety — a design choice Nicole wants to portray through her branding.

Source: behance.net