Brief 2 - Context - Maeven

Maeven is an online clothing retailer specialising in vintage and preowned designer clothing. Lotta Nieminen designed their brand identity using a distinctive colour palette, reminiscent of the products they sell. The angular aesthetic of the wordmark logo is referenced through the stationery ensuring brand consistency throughout. The use of a subtle pattern within some of the branding elements is something I intend to explore through the branding for Rebekah.

Source: lottanieminen.com