Brief 5 - Prospectus

I have realised that I haven't posted about us winning the prospectus pitch along with Max and Niall so thought it was about time to do so. The marketing team were fond of our concept that ran through the publication and the layout of Max and Niall's pitch therefore decided for us to join forces.

We refined and created a joint pitch to present to the senior management, including the principal (below) which was received well. We want the prospectus to focus on what prospective students would experience at the university. The photography is of a huge importance as it ultimately needs to reflect our direction. As opposed to outsourcing, we and the marketing team decided it would be beneficial to use a student at the college — Ben Harris is a 2nd year photography student whose style is largely documentary and therefore best reflects our intended approach.