Sunday 19 May 2013

Brief 4 - Poster development

Alongside the A2 poster designs, type specimen publication and other print collateral, we decided to do a set of A3 posters using our individual fonts. As opposed to using standard pangrams (the quick brown fox etc), we wanted to use obscure or lengthy words to showcase the letterforms themselves due to their difficult readability. We decided to stick with one colour plus stock along with the same logo and type placement to ensure consistency between the set of posters, despite using different fonts.

We also thought it'd be interesting to incorporate the phonetic spelling somehow.






As there will be 3 fonts, each designed by the three of us, we thought we could keep a standard format but alternate the stock in which the designs are printed on. We therefore each assigned ourselves a colour (mine being blue) to be used throughout the printed collateral (posters, specimens, notebooks etc).





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