As I am in the process of creating all the brand and promotional material for the fictional 'Reel' event, I decided to list all the brand elements to ensure consistency throughout. Based on the existing identity I created in the last module, I selected a gold and monochrome colour palette to connote quality.
When gold foil is not used, I will use a yellow of C0M18Y88K0. I have selected two typefaces, Metric (used within the logo) and a secondary typeface, Karla, to be used within copy. I have also decided to use a stroke outline to surround important details such as contact information to emulate a reel strip.
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