Tuesday 14 May 2013

Brief 2 - Photography & Lookbook

Just received the photographs from Rebekah of her collections and they're brilliant — really looking forward to working with them. The style of the photography reflects the nature of her clothing perfectly and hopefully the branding does the same. All the images have been organised by each collection / outfit in a set of 3, ready to be collated into the concertina format.






Format —

Rebekah has requested a larger size than originally intended (145mm x 245mm) but due to cost and efficiency, we decided to reduce the width to 130 to account for the concertina format — this way, 3 pages could sit nicely on an A3 document, therefore reducing the costs. 9 outfits = 9 A3's plus cover and inner stock (printed in studio therefore cheaper) = £9 per lookbook

I started to play around with the format and as I didn't want to crop the photos in any way, I decided to use the same format and orientation —

REMEMBER TO ADD 10mm ON LEFT FOR BINDING































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