I realised when reviewing my briefs and personal statement that my primary focus was intended to be branding yet a lot of my briefs are centered around publication and editorial — although this is something I wanted to explore, it wasn't my main area of focus. I decided to alter the Reel brief slightly and instead of creating a magazine using the brand, I wanted to create the identity and promotional materials for a film festival of the same name and brand.
Based on the comments I got of the logo, I decided to review the design and alter it slightly. I decided to switch from serif to sans-serif and make the 'a' of Real within Reel more obvious, as shown below. I used Metric for the final design due to its vertical cut of the tail on the 'e'.
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